Pinkie, a non-toxic, organic period care brand, is expanding its retail distribution to Wegmans stores across the Northeast U.S. Pinkie’s expansion is a direct response to the continued demand for menstrual products specifically made for teens and tweens. To continue its mission of providing accessible puberty care, the brand is expanding beyond big-box retailers to meet customers where they are by entering its first grocery store chain.

The expansion was a natural next step for Pinkie, as the brand listens to its customers and knows its community is looking for a seamless way to shop for puberty wellness products. By entering Wegmans, caregivers who are doing their weekly shopping for essentials can fulfill all of their household needs efficiently and effectively by purchasing necessary products for their young teens.

Pinkie’s SKUs will be available in 95 Wegmans locations across New York, Pennsylvania, New Jersey, Virginia, Maryland, North Carolina and Delaware.